Business Development
You and your team are invariably close to the detail and busy performing the day job, with no time to step back and review.
We can look at your product portfolio, manufacturing capabilities and current customer base to spot the opportunities to grow and develop.
You may have a product range and production facilities built around supplying a specific channel, but this is not exclusive, and we can always bring new ideas by taking a fresh look at your business as “outsiders looking in”
Product Development
Every retailer works in a subtly different way and it’s important that you talk the same language and demonstrate your understanding of the steps required to bring a product to launch.
We can help with training and introducing these processes into your business as best practice, ensuring that you are aligned with retailers and their expectations.
We can also work with you on your development plans, making sure that the pipeline is right for both retailers and consumers and backed up by sound category analysis.
Category Analysis
It is critical to demonstrate to retail buyers, developers and technologists how well you know your market. They will expect you to be fully up to speed with everything from competitors to global trends.
We will get into stores – both physically & virtually – to understand what’s going on in your market. We then add in market data and pull it all together to create a thorough category analysis.
This will include market and consumer trends, packaging trends, recent NPD, competitor and brand activity, environmental considerations, pricing and product performance.
Retail Management
Talking the same language as your buying team is critical to success. We can help you to make the right approach then build a proposition that will tick all the boxes.
We understand that speed of response and efficiency can make or break a relationship.
We can help you to get the best out of the buyer-supplier partnership, either working for you or sharing our experience to upskill your internal team.
Resource Review
Conduct a Health Check on the capabilities of the team to deliver retailer strategy, from training and mentoring to supporting to fill the gaps.
With the development strategy in place, we can ensure that the business is effectively resourced to deliver it.
From assistance with recruitment briefings, to training and mentoring programmes, we will bring together a team of professional experts to best represent your business.
Technical Support
We help you to get the best out of the buyer-supplier partnership
Partnering up to build a strong relationship with the technologist in your retailer buying team will pay dividends.
They can make or break a project so it’s essential that you understand their requirements, from factory audit to technical specification.
Again, we can unravel this challenge and work with you and your team to ensure that everything is considered and to put you one step ahead!
Clients
fynnesse.co.uk 